Privacy Policy

This Privacy Policy explains how Elarix Medical Ltd, owner and operator of selfimed.com, collects, uses, discloses, and protects your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and applicable data protection laws. We are committed to safeguarding your privacy and ensuring your personal data is processed lawfully, fairly, and transparently.

Your data will be processed lawfully, fairly, and transparently, collected for specified, explicit, and legitimate purposes, limited to what is necessary, kept accurate and up to date, retained only as long as necessary, and processed securely using appropriate safeguards.

We collect name and contact details (address, telephone, email), order and account history, payment details (processed via third-party providers; we do not store card information), IP address, browser and device data (for analytics and fraud detection), and marketing preferences and communication records.

For B2B customers, we may also hold organisation name, VAT number, and procurement contact details to support business account management.

Contract: To fulfil your order, manage deliveries, process returns, and provide customer service.
Legal obligation: For accounting, tax, and regulatory compliance including medical device record-keeping requirements.
Legitimate interests: To manage and improve our business, prevent fraud, and protect security.
Consent: For marketing communications, where you have opted in.

We may use your data to send important service updates or product safety information, recommend related products or accessories, and provide promotional offers and newsletters where consent has been given.

You may withdraw your consent or update your marketing preferences at any time by contacting us at info@selfimed.com or using the unsubscribe link in our emails.

We use cookies to improve website functionality and performance, monitor usage through analytics services, and provide personalised content and product recommendations. Upon visiting our site, you will be prompted to manage your cookie preferences in accordance with applicable laws.

Your data may be shared with payment service providers (e.g., Stripe, PayPal), delivery and logistics partners, IT support, hosting, and website providers, legal or regulatory authorities when required by law, and other entities within the Elarix Medical Ltd group (including CPAPSupply.co.uk) where necessary for fulfilment and support. All third-party partners are subject to contractual obligations to handle your data securely and lawfully.

Some service providers may store or process personal data outside the UK. Where this occurs, we ensure transfers comply with UK GDPR by implementing appropriate safeguards such as Standard Contractual Clauses or UK adequacy regulations.

We retain personal information only as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting obligations. Medical device transaction records may be retained for longer periods to comply with applicable regulatory requirements. Anonymised data may be retained for statistical or business analysis. Payment data is processed through third parties and is never stored on our servers.

Under the UK GDPR, you have the right to access your personal data, request correction or deletion, object to or restrict processing, withdraw consent where applicable, request data portability, and lodge a complaint with the UK Information Commissioner's Office (www.ico.org.uk).

To exercise any of these rights: info@selfimed.com or support@elarixmedical.co.uk

We implement appropriate technical and organisational measures to protect personal data from accidental loss, unauthorised access, misuse, or disclosure. Access to your personal data is limited to authorised personnel who require it for legitimate business functions.

Our website may include links to third-party websites or platforms. We are not responsible for the privacy practices or content of external websites. We recommend reviewing their policies before submitting personal data.

We may update this privacy policy periodically to reflect changes in our business practices, technology, or legal requirements. The most recent version will always be available at www.selfimed.com/pages/privacy-policy. For material changes, we will notify users through the website or by direct communication where appropriate.

Last Updated: 13 July 2025

Email: info@selfimed.com / support@elarixmedical.co.uk
Phone / WhatsApp: +44 7802 644820  |  +44 (0)330 133 2808

Elarix Medical Ltd · Company No. 16602969
Registered Office: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF